Linkedin Groups Change – slowly underway so practise calling them communities

Linkedin community change

The Linkedin groups platform will be re-launched in a series of steps which have already started. As an original group founder of 3 Linkedin groups, lived through the creation of up to 10 sub-groups (you had to be a member of the main group to be a member of the sub-group) and then their separation. I am not surprised at the forthcoming changes.

Linkedin Groups – the ugly duckling

Groups got a mention in the bundle of jobs, advertising and premium offerings which attracted Microsoft in 2016 to purchase Linkedin for $26.2 billion. This is why you are seeing Microsoft bundle the Linkedin value, profile information and interfaces into Office 365, CRM and other Microsoft products. .

Linkedin groups post-takeover were not resourced, the spend had to go elsewhere. They are probably still located on a separate server cluster off the main Linkedin infrastructure. Yet, the value of communities, the new name for groups which will be announced sometime in the future is getting some new clothes. Our little duckling may be actually a Microsoft swan!

The strategy to change has been given at Linkedin customer focus meetings in the USA ( participants signed an NDA ( non-disclosure agreement)). I was not invited, in fact not many group managers were. That is normal for Linkedin staff, even the new ones from Google or Facebook have not changed the old culture too much.

Linkedin Groups – as of today

Today, Linkedin groups are still buried with low user interest except for click bait updates arriving in your email inbox. Few people know where to find their group access point. Try looking for the 9 square in the air, or waffle work link to access groups.

Yet things are happening. Your own profile page includes communities and #. The nice group logos, those badges of belonging have changed. A nice generic icon for all groups has replaced them. Microsoft has not decided to close the 1,000,000+ unmanaged dead groups which litter the landscape.

That is why even as a founding group, early adopter of Linkedin and now “manager” of 30,000+ soon to be called Linkedin communities, I will just need to wait to see.

You and I will make our discoveries together because we usually only find out after the change update is done.

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